Top Indian Fashion & Beauty Brands in 2025

The Indian fashion and beauty market has witnessed an incredible transformation over the past few years, with 2025 shaping up to be a pivotal year for both industries. Driven by changing consumer preferences, rising disposable income, digital innovation, and a strong push for “vocal for local”, Indian fashion and beauty brands in 2025 are rewriting the rules of retail, sustainability, and style.

Market Overview 2025

• The Indian fashion industry is projected to reach $115 billion by 2025, growing at a CAGR of 11%, fueled by rising e-commerce adoption and increasing middle-class spending.
• The beauty and personal care industry in India is expected to hit $33 billion by the end of 2025, growing at a CAGR of 9.6% (Statista).
• Online shopping penetration has reached over 37% in fashion and 29% in beauty, with Tier II & Tier III cities contributing to over 60% of digital purchases.

Top Trends Driving Indian Fashion & Beauty in 2025

1. Sustainable Fashion Is the New Mainstream:Indian consumers are increasingly looking for eco-friendly, ethical, and conscious fashion choices.
Brands are:

• Embracing organic cotton, khadi, bamboo, and recycled fabrics
• Shifting to zero-waste production and plastic-free packaging
• Promoting slow fashion and timeless designs

Top sustainable fashion brands in India 2025:

• No Nasties
• Okhai
• Suta Bombay
• Nicobar

2. D2C Beauty Brands Are Dominating Online Markets: Direct-to-consumer (D2C) Indian beauty brands are rapidly gaining market share due to their affordability, clean ingredients, and digital-first approach.

• Top D2C beauty brands in India 2025:
• Minimalist – science-backed skincare
• mCaffeine – caffeine-based products for millennials
• Plum – vegan skincare
• Earth Rhythm – clinically effective and clean beauty
• Dot & Key – affordable and dermatologist-approved solutions

Why they’re thriving:

• High transparency
• Focus on clean beauty
• Niche offerings for Indian skin types and tones

3. Rise of Regional Fashion & Vernacular Beauty Content: India’s cultural and linguistic diversity is finally being embraced:

• Beauty tutorials and product launches in Hindi, Tamil, Bengali, and Marathi
• Rise of regional influencers and vernacular e-commerce
• Bharat-first strategy by brands like Nykaa, Mamaearth, and FableStreet
• Regional engagement is helping brands tap into semi-urban and rural markets, which were previously underpenetrated.

4. AI, AR, and Personalization in Fashion & Beauty: Artificial Intelligence (AI) and Augmented Reality (AR) are being used to:

• Offer virtual try-ons for makeup and clothing
• Enable AI-powered skin analysis
• Curate personalized product recommendations
• Predict fashion preferences based on browsing history

Leading examples:

• Nykaa’s AI beauty assistant
• Tata Cliq Palette’s personalized skincare finder
• Myntra’s AR-based virtual dressing rooms

5. Inclusive Fashion and Beauty for All Genders: 2025 is seeing a massive cultural shift:

• Men’s grooming products like beard oils, face serums, and body lotions are booming
• Gender-neutral skincare and unisex fashion are on the rise
• Brands are finally embracing diverse body types, skin tones, and identities

Top men’s grooming brands in India:

• The Man Company
• Beardo
• Bombay Shaving Company
• Villain

6. Influencer-Driven Commerce & Social Shopping: The new era of digital commerce is built on trust and relatability. Influencers and creators are launching their own beauty and fashion lines or partnering directly with brands.

Examples:

• Kay Beauty by Katrina Kaif
• Masaba’s collaboration with Nykaa and H&M
• House of Misu’s exclusive drops
• Instagram Live Shopping + YouTube Shorts + Moj campaigns
• Micro-influencers are playing a big role in pushing hyper-local products and Bharat-specific beauty routines.

Consumer Behavior Insights in 2025

• Indian Consumers are Prioritizing:
  • Cruelty-free, vegan, and paraben-free products
  • Local ingredients like turmeric, sandalwood, amla, and neem
  • Products made for Indian weather and skin conditions
  • Transparent labelling, ingredient education

• Emerging Segments:
  • Teen beauty and skincare
  • Senior wellness and skincare
  • Athleisure and fitness fashion
  • Ayurveda-based makeup

Digital-First Retail & E-commerce Innovations:Platforms are using hyper-personalization, same-day delivery, and AI chatbots to enhance shopping.

Top E-commerce Platforms in 2025:

• Nykaa – leading beauty & personal care app
• Myntra – AI fashion recommendations + branded collections
• Trell / Meesho / Purplle – regional e-commerce growth
• Blinkit & Zepto – beauty in quick commerce
• WhatsApp Commerce – for personalized D2C brand connections

Rise of Ayurvedic & Natural Beauty Brands:India’s ancient wellness systems are seeing a major revival, especially in beauty.

• Top Ayurvedic beauty brands:
  • Forest Essentials
  • Just Herbs
  • Kama Ayurveda
  • SoulTree
  • TAC (The Ayurveda Co.)

These brands offer:

• Holistic skincare and haircare
• Herbal formulations
• Heritage meets innovation

In 2025, Indian fashion and beauty brands are not just catching up with global trends — they are leading in innovation, inclusivity, and digital transformation. Whether it’s a Gen Z shopper in Delhi, a college student in Patna, or a working mom in Kochi, Indian consumers are choosing homegrown, ethical, and tech-savvy brands more than ever before.