16 Famous Logos with a Hidden Meaning That We Never Even Noticed
How to create a successful logo design? How do you build a famous brand for your business? Some of the world’s most iconic logos were designed to convey much more than just beauty. In fact every line, curve and color often carries a deeper meaning. To achieve this level of branding, partnering with the best logo design company can make all the difference.
Adidas, Apple, BMW, Coca-Cola, Toyota… We see these famous logos everywhere but never consider what their logos exactly mean. Curious to know the secret?
Find out the secret of 16 famous logos with a hidden meaning you’ve never noticed.
Hyundai
The letter ‘H’ symbolizes two people – a client and a representative of the company – shaking hands.
Adidas
The current logo is three stripes at an angle which together form a triangle. This symbolizes a mountain, which in turn represents the challenges that all sportsmen have to overcome day after day.
Apple
Rob Janoff, the designer who came up with the world-famous Apple company logo, explained his idea in one of his interviews. He bought a bag of apples, placed them in a bowl, and spent time drawing them for a week, trying to break the image down into something simple.
Vaio
The first two letters of the Vaio logo symbolize an analogue wave. The last two are similar to the numbers 1 and 0 — that is, symbols of a digital signal.
Amazon
The orange arrow is similar to a smile because the company wants its customers to be satisfied.
The arrow is also stretched between the letters ‘A’ and ‘Z’, in a hint that the company sells absolutely every product you can imagine.
Baskin Robbins
The pink-colored parts of the “BR” section make up the number 31, which is how many ice cream flavors Baskin Robbins used to famously sell.
Toyota
The logo represents a stylized image of a needle eye with a thread passing through it. This is a hint at the company’s past – they used to produce weaving machines.
Continental
Continental, a famous car tire producer, has a logo in which the first two letters depict a car wheel.
Formula
If you look carefully at the white space between the letter ‘F’ and the red stripes, you can see the number 1.
Pinterest
On Pinterest, people collect images they like from across the Internet and “pin” them to their online boards. That’s why the image of a pin is hidden in the letter P.
Beats
Beats, an audio equipment producer based in the USA, uses a logo in which the letter ‘B’ looks like headphones on a person’s head.
Toblerone
The famous chocolate company based in Bern, Switzerland, has a silhouette of a bear in its logo. That’s because Bern is sometimes called a city of bears.
BMW
The logo is simply a part of the Bavarian flag, the area of Germany where the company originated.
LG
The logo is a stylized image of a person’s face. According to the company, this represents its aspiration to have human relations with their customers.
Evernote
The corner of the elephant’s ear is folded over in a similar way how people fold the corner of a page to make notes.
Coca-Cola
In the space between the letters ‘O’ and ‘L’, you can see the Danish flag. It’s purely a coincidence. Nevertheless, Coca-Cola has used this as part of its marketing campaigns in the Scandinavian country.
In conclusion, a professionally designed logo not only enhances brand recognition but also establishes trust and credibility with your audience. By partnering with experts, you can ensure your logo stands out, captures your vision, and leaves a lasting impression in the competitive market. Choosing the best logo design company is crucial for creating a logo that effectively represents your brand’s identity and values.
